Transmedia Rebranding by Young Joo Tak

Young Joo Tak Reveals The Laxart Museum Transmedia Rebranding

Young Joo Tak, the creative mind behind the award winning design LAXART museum - Transmedia rebranding by Young Joo Tak points out, LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city. .

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